Supreme and Lacoste Unveil Their Spring/Summer 2017 Collaboration

This morning, Supreme officially announced their Spring/Summer 2017 collaboration with Lacoste, fresh off the discharge of their Vans collaboration last week. While the collaboration could seem to be out of step for Supreme, given Lacoste’s preppy disposition, the label is not any stranger to embracing the counter-culture tendencies of former upper-crust staples, with a history of collaborations with brands within the vein of Brooks Brothers and 

Tyler The Creator Merch Comme des Garçons. In recent years, Lacoste has also attempted to rebrand themselves for a replacement generation with Lacoste L!VE, a youth-oriented line focused on reinventing classic Lacoste styles with modern inspiration. Drawing on their mutual influences, Supreme and Lacoste are releasing a comprehensive line of cobranded staples from both brands, including a track suit, Harrington jacket, tennis sweater, pique crewneck and shorts set, long-sleeve jersey polo and a camp cap each emblazoned with Lacoste’s iconic alligator logo.

The collection will release online and in Supreme stores on 

Tyler The Creator T Shirts March 16, with Supreme Japan stores seeing a March 18 release. Expect to ascertain items listed within the Hype section of Grailed shortly thereafter.

Tyler, the Creator Unveils Golf Wang Fall 2018 Lookbook and Brand's New Direction

Tyler, the Creator may be a man who does what he wants. Whether it's changing his sound, starting a carnival or requesting GQ Style use an architectural photographer to shoot his magazine covers, Tyler’s output has always been a mirrored image of his 

Tyler The Creator Merch current taste. Yesterday, Tyler revealed the lookbook for his clothing line Golf Wang’s Fall 2018 collection along side a letter on Instagram addressing this shift within the brand’s direction. More to the purpose , “Golf Wang is occupation a direction more in tune with [Tyler’s] taste.” He closes the letter with “To the new supporters who aren’t reading this, welcome. To those that oppose, it’s been fun.”

While the change isn’t as sudden because the letter makes it appear, Golf Wang has made considerable strides over the last few years, pivoting from it’s louder, more streetwear-y image, to the present season, with has an older, preppier sensibility thereto . One commenter compared the shift to the difference between Supreme and Noah—which, in our opinion, is an apt comparison. It’s clear Tyler and company caught wind of the prep revival set to require off this fall and came prepared with chinos, rugby shirts and oxford shirts. That’s to not say the Golf Wang has lost it’s streetwear sensibilities altogether; other notable pieces include a printed tracksuit (not unlike this Palace tracksuit), a 

Tyler The Creator T Shirts landscape print cardigan, graphic camp collar shirts, various graphic tees and clean “Golf” branded crewneck sweaters.

The first drop from Golf Wang’s Fall 2018 collection are going to be on September 1 at the brand’s flagship store and online with Japanese retailer Beams in Shibuya releasing on September 18.